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Why we mustn’t let the music stop

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We shook our booties in solidarity with One Billion Rising yesterday, but we all need to keep the momentum going after the music stops for whatever cause we care about and turn outrage and awareness into action. Coming together and taking control of our spending is the most powerful way that we can bring about the changes we want to see. One billion women dancing can’t be ignored, and one billion dollars for women’s rights gets us a seat at the table where our voice gets heard and our requests get acted upon. With The Big Idea, your cellphone, bank or insurance magically transforms into the most powerful tools for change, day in, day out, all year round. ┬áThis time next year, we’ll still be dancing, and let’s make it so that it’s about what we’ve achieved through the power of our spending.